Chill Your Beer in 60 Seconds with this Device

via SuperCall by Laura Reilly

Laura asks a question that we’re pondering as well – who is this for? She listed a couple places were one might have this gadget, a warm brew, and ice. But that doesn’t seem like a very big market. Would you use this? Where? Doing what? And do you think the beer won’t explode after rockin’ and rollin’? Share some ideas with us – maybe we’re missing something.

Chill-O-Matic

When the sudden craving for a spicy Michelada or tangy Shandy hits, there’s nothing worse than opening the fridge and finding zero chilled lagers. Unlike most cocktails, beer-tails can’t be shaken with ice for an instant chill – we found that out the hard way and suffered the fallout from a brewski explosion. Enter the Chill-O-Matic, a gadget that promises to take a beer from room temperature to frosty in just one minute.

Available for a mere $12.50 on HSN, the battery-powered device rapidly spins a can of beer in an ice bath for 60 seconds, transforming it into a true cold one. The company promises that spinning the beer will not make it foam up or burst upon opening.

Cool as it is (pun intended), the question remains: Who is this gadget meant for? Since it is lightweight and portable, it seems like it could be great for a beach day or camping. But it still requires ice, so you won’t be saving any room or weight by choosing it over a cooler. Its main audience seems to be impatient beer drinkers with access to an ice tray and a freezer. Still, it is pretty neat.